Why Frich? Because money matters.
Our 20s are filled with defining moments—graduating, landing that dream job, and figuring out how to afford the life you want. But let’s be honest: it’s also overwhelming. Student loans, rent, social life—how do you balance it all? And why does it feel like everyone else has it figured out when you don’t?
(Spoiler: They’re just as confused as you.)
We’re the co-founders of Frich, and just a few years ago, we were in the same boat. Before settling in NYC, we worked across different continents, chasing opportunities and trying to “figure it out.” But even with all that experience, we still had no clue how to build credit, what was normal to spend on social life, or if we were “falling behind” financially.
The problem? Financial advice didn’t feel made for us. We were bombarded with ads from banks that didn’t get us, and TikTok was full of sketchy life hacks. What we really wanted to know was: What are people our age ACTUALLY doing with their money?
That’s when we realized—money isn’t just about budgeting or investing. It’s woven into every decision we make. How much should we spend on therapy? Where can we take a date without breaking the bank? How do we actually retire early?
We built Frich to break the money taboo. We believe in 100% transparency and honesty. As a user, you can see exactly how your financial habits compare to people like you—so you can make better decisions with your money.
Maybe you want to start planning for retirement. Or maybe you’re wondering how you’re going to make next month’s rent. Wherever you’re at, Frich helps you take the next step by showing real financial behaviors from people just like you.
At the end of the day, we dream of a world where you feel confident and empowered about money, no matter your background. So let’s stop treating money like a secret and start making it a conversation.
Whether you're a Gen Z startup, a financial institution, or a student influencer, let's join forces to provide authentic insights, personalized product recommendations, and realistic goal-setting tools. Join our mission to transform the way people navigate their financial lives.
